Marketing

What Is a Sales and Marketing Platform?

by Sabrina SomersBusiness June 29, 2024June 26, 2024Comments are Disabled

A sales and marketing platform is a collection of tools that enable companies to nurture leads and engage with them at different stages of the sales funnel. It includes lead management, customer relationship management (CRM), sales automation and email marketing. Growth teams can use a sales and marketing platform to create a mutually beneficial feedback …

How Marketing Agency Services Help Small Businesses

by Sabrina SomersBusiness June 15, 2024June 12, 2024Comments are Disabled

Whether you’re looking to hire a marketing agency or just curious about their role in the business landscape, it’s important to understand what their true value is. Marketing agencies bring unique perspectives to the table, a fresh set of eyes to your current campaign, and a drive for accountability with clear KPIs and reporting. This …