JE Dunn is in the thick of large construction projects in the Kansas City area, including the new airport terminal and the Cordish Co.’s Three Light luxury apartment tower downtown.
Whether you’re a general contractor or subcontractor, having a strong online presence is vital. Optimized websites with fast loading speeds, user-friendly navigation, and high-quality content help you rank higher on search engines.
Generating Contractor Leads
A key component of a successful contractor business is the ability to generate high-quality leads. These leads typically represent clients with a demonstrated need for the services offered by the contractor and the financial capacity to pay for those services. High-quality leads are more likely to result in successful conversions and repeat business.
Traditional lead generation methods such as word-of-mouth referrals, print advertisements, and community networking can be effective in generating leads for a contractor business. However, these methods often require a significant amount of time and may not always yield immediate results. Check out Kansas City Contractor Leads now!
Online lead generation companies such as Angi Leads and HomeAdvisor are another popular way for contractors to generate leads. These lead generation websites allow people to browse for local contractors by entering their zip code, project type and other criteria. However, most people do not realize that their contact information is then sold to multiple contractors, often for as much as $50 per lead.
Website Optimization
Most contractors are great at their work, but they need a strong digital presence to generate leads and grow their business. That’s why Local Lead SEO has launched a new bundle of services that includes contractor lead generation, website ranking optimization and social media marketing.
When it comes to online visibility, a well-designed website and content are essential for growth. Many web designers in Kansas City and around the country pay little attention to SEO during the design process, using pre-made templates and tools meant to make web development easy rather than rank on Google. This results in a pretty website with no increase in traffic or calls.
A website is like a race car – it can’t win the championship without a high-performance engine. Search engine optimization is that engine, boosting your website’s performance and moving it closer to the first page of Google search results. This is how you attract more qualified leads and grow your business.
Social Media Marketing
If you’re looking to get more leads from social media, look for a provider that offers data-driven strategies. These tactics can help you reach new customers, generate more traffic to your website, and increase your business’s online visibility.
Choose a company with industry-specific experience. This will ensure that they understand your specific challenges and opportunities. This knowledge translates into tailored strategies that will resonate with your audience and deliver high-quality leads. In addition, it will help you build trust with potential clients.
A good contractor SEO company will take the time to understand your business and your goals. They can then create a customized internet marketing strategy that will help you achieve success. They can also provide you with a detailed estimate that clearly outlines the cost of labor and materials. This will help you avoid surprises and make an informed decision. Moreover, you should check the company’s reputation on review platforms and ask for references before hiring them.
Search Engine Optimization (SEO)
Search engine optimization (SEO) is an Internet Marketing strategy that moves a business Website closer to the organic first page rankings of Google, Yahoo and Bing. It involves optimizing on-page and off-page factors to improve the quality and relevance of a website.
A strong SEO strategy can help a contractor grow their online visibility and generate leads. However, many web developers and agencies do not take search engine optimization into account when creating websites. This can result in a show pony website that looks good but doesn’t rank on Google.
Contractors can also enhance their online visibility by using social media and promoting their services through directory listings. In addition, they should use keywords in their website content and optimize their Google Business Profile by responding to customer reviews and regularly updating contact information. This will ensure that potential clients can find them when they are searching for contractors. This will also increase their brand awareness and credibility.